Customers are the lifeblood of any business. It is important to keep your existing customers happy and engaged with your services, but it is also essential to attract new customers to keep growing your business. Luckily, you can do a lot of this self-promotion online. However, it does take skill and dedication to make this marketing effective. Here are a few different methods to attract new customers virtually:
- Online local listings—Create listings for your business on sites like Yelp, Tripadvisor and Google Maps. This makes it easier for existing customers to review your services and encourage new customers to give your business a try. Additionally, be sure your business’s location, phone number and website are clearly displayed in these listings so people know how to get in touch with you and how to find you in person.
- Email marketing and freebies—Email marketing can effectively convert potential customers to new customers. An easy way to grow your email list is to offer a freebie for signing up for the list, such as a percentage discount or a free item.
- Social media—Social media sites like Facebook, Instagram, TikTok and Twitter are becoming essential parts of marketing your business online. Many customers look to social media to gauge a business’s public image and others’ opinions about the organization. You can certainly post promotional material, but to create a personal feel on your business’s social media accounts, consider posting other information or photos that relate to your organization. For example, if you run a kitchenware business, you could post recipes that utilize tools you sell. Doing this makes your information shareable by existing customers, which can help get your business in front of new customers more efficiently.
- Contests—Similar to email marketing freebies, contests offer customers the opportunity to receive a free item by interacting with your business. You can create a graphic explaining the contest rules and post it on social media, encouraging viewers to like, comment on, or share the post to enter the contest. This spreads the word about your business across social media and gives customers a reason to engage with your content consistently.
Other types of promotional strategies may also be effective. When designing these campaigns, make sure to follow applicable laws and regulations. Consult with a licensed attorney if you have any questions or concerns.
Attracting new customers can be easier than ever with digital tools. Following these tips can help you engage your existing customers and intrigue potential new customers, all at the same time.
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